Final Customer Purchasing from the Product Producer

Dispose Steps: Dispose steps include all activities required to eliminate the product from the customer's premises. These steps include the costs for removal and final disposition of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety
Risks in relationship: The customer segment needs reassurance it can trust




1 7372 2005 India became a software outsourcing hub by reassuring multinational clients it could compete on quality as well as on cost. Now that quality movement is rapidly spreading around the globe, as other countries pursue the same strategy.
2 3711 1990 Volkswagen is starting an offer to buyers of the Volkswagen Passat, where they get a full refund for a return within 3 months or 3,000 miles, no questions asked.
3 3711 1989 Infiniti claims it will offer the most competitive leasing programs in the luxury market. Infiniti will guarantee that its residual values will equal or exceed those of competitors. The greater the residual value, the lower the monthly payments.

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