Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
Size: Segmentation by size of customers includes grouping customers by their dimensions or weight.
|1||2300||1986||Because Mothers Work business suits that sell for $300 are expensive to be worn for a few months, suits now have a patented design that allows a garment's waistline to expand as pregnancy progresses, then can be taken in again to its original size.|
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