Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
|1||2522||2004||When ergonomics took off in the mid-1990's, Humanscale developed a keyboard tray with no knobs. By 1996, this product beat out larger rivals to get a market-leading 40% share of the $120 million business.|
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