Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used
2. Dimensions available at locations where the segment:
|1||3861||1997||Despite the rise of Internet use and all the talk about going "paperless," 90% of all information is still stored on paper, making it difficult for banks and law firms to improve productivity. Bell & Howell sells scanners and software that digitize that information. Bell & Howell has targeted specialty industries such as community banks and trucking companies, which often need slightly different hardware for longer, odd-shaped paper forms. The company is making small changes for individual industries and charging a premium for it.|
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