Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

Comfort through the five senses

No. SIC Year Note
1 3711 1988 BMW introduced a new car with 12 cylinders, an electronic throttle, an engine that needs no tune-ups, a built-in cellular phone, & backseat headrests that rise when you buckle up.
2 3851 2001 Coopervision has expansion plans to include a line of cosmetic contact lenses for patients who want to change or enhance their eye color. Cooper is rolling out its Frequency Colors line of disposable lenses, which are replaced bi-weekly.

<<Return to Maintain Steps