Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

    1. Comfort through the five senses


      1. Need for affiliation: Find segments of customers who wish to identify with a particular group in the society Examples>>

      2. Need for personal achievement

        1. Advancement in career and profession Examples>>

        2. Improvement in personal qualities Examples>>

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