Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status in the community
Need for affiliation: Find segments of customers who wish to identify with a particular group in the society
| No. | SIC | Year | Note |
| 1 | 3500 | 1989 | Cincinnati Milacron's Korean sales have quintupled since 1982. It has installed 18 Korean nationals in Seoul to market equipment and match Japanese levels of service. |
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