Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
A. Needs for comfort and status
2. Status in the community
Need for affiliation: Find segments of customers who wish to identify with a particular group in the society
|1||3500||1989||Cincinnati Milacron's Korean sales have quintupled since 1982. It has installed 18 Korean nationals in Seoul to market equipment and match Japanese levels of service.|
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