Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society

No. SIC Year Note
1 3500 1989 Cincinnati Milacron's Korean sales have quintupled since 1982. It has installed 18 Korean nationals in Seoul to market equipment and match Japanese levels of service.

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