Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status in the community
Need for personal achievement
Advancement in career and profession
|1||3571||2001||The Gateway Country stores will be transformed into technology centers where courses, training and repair services are offered to establish stronger ties with customers.|
|2||3579||2004||Xerox is pouring money into the business of coaching companies in managing their flow of documents. These services provide a recurring revenue stream and can possibly help increase sales of hardware. Xerox has been quietly building this initiative, dubbed Xerox Global Services, for the last three years. In its most recently closed quarter, Global Services revenue rose 36%, but it still accounted for only 2% of the company's total revenue.|
|3||4931||2000||Energy.com offers data on energy deregulation and energy tips.|
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