Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

Need for personal achievement

Advancement in career and profession

No. SIC Year Note
1 3571 2001 The Gateway Country stores will be transformed into technology centers where courses, training and repair services are offered to establish stronger ties with customers.
2 3579 2004 Xerox is pouring money into the business of coaching companies in managing their flow of documents. These services provide a recurring revenue stream and can possibly help increase sales of hardware. Xerox has been quietly building this initiative, dubbed Xerox Global Services, for the last three years. In its most recently closed quarter, Global Services revenue rose 36%, but it still accounted for only 2% of the company's total revenue.
3 4931 2000 offers data on energy deregulation and energy tips.

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