Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status in the community
Need for personal achievement
Improvement in personal qualities
|1||3851||2001||Coopervision has expansion plans to include a line of cosmetic contact lenses for patients who want to change or enhance their eye color. Cooper is rolling out its Frequency Colors line of disposable lenses, which are replaced bi-weekly.|
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