Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
3. Status through the recognition of customer's individual needs for product
|1||7999||1998||Snow making used to be a tool to paint a mountain white. It guaranteed a base,. Management figured people would ski on anything, every goopy, icy stuff. But if skiing were to have mass appeal, it would have to be good quality. The American Skiing Company can challenge customers but their comfort level should not be exceeded. The company offers a thrill in snowboarding and skiing. By developing better equipment and techniques they can control ride quality with the quality of the snow from top to bottom of the mountain.|
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