Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

3. Status through the recognition of customer's individual needs for product

Convenience of:

No. SIC Year Note
1 3571 1986 Digital has the capacity of computers to talk to each other seamlessly, and IBM doesn't have it. DEC offers compatible computers; IBM, a hodgepodge.
2 7372 1987 Part of Bookshelf's appeal is that it will work with any of 14 word-processing programs on IBM or compatible PCs.

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