Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
3. Status through the recognition of customer's individual needs for product
|1||3571||1986||Digital has the capacity of computers to talk to each other seamlessly, and IBM doesn't have it. DEC offers compatible computers; IBM, a hodgepodge.|
|2||7372||1987||Part of Bookshelf's appeal is that it will work with any of 14 word-processing programs on IBM or compatible PCs.|
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