Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

3. Status through the recognition of customer's individual needs for product

Convenience of:

No. SIC Year Note
1 6211 2001 Online brokers are rolling out advanced new tools for trading and tracking stocks, appealing to both trading pros and regular investors. A new feature is the ability to place conditional orders. Schwab offers this service in which an investor can program
2 7372 2002 Customers increasingly want software and hardware delivered not in one big package but in modular, interchangeable components that can be added and subtracted from systems in a matter of hours.

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