Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

A piece of equipment or product – a specific product apart from the company or process

Segment's recognition of third party endorsements

No. SIC Year Note
1 3577 2005 SanDisk unveiled its latest USB flash drive product called the U3. U3 is a combination of software and design for a flash drive. Software developers can use U3 code for free, but SanDisk will charge U3 drive makers a licensing fee. The USB Flash Drive Alliance said it's changed its focus from a marketing group to a standards-setting body. The group include players like Microsoft.

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