Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
A piece of equipment or product – a specific product apart from the company or process
Segment's recognition of third party endorsements
|1||3577||2005||SanDisk unveiled its latest USB flash drive product called the U3. U3 is a combination of software and design for a flash drive. Software developers can use U3 code for free, but SanDisk will charge U3 drive makers a licensing fee. The USB Flash Drive Alliance said it's changed its focus from a marketing group to a standards-setting body. The group include players like Microsoft.|
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