Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
A process or procedure: A specific process apart from the company or process
Segment that will accept a guarantee
|1||8999||1990||BBBK gives customers service guarantees. They don't have to pay fees for initial clean out and monthly service until they agree that BBBK's swat team has completely destroyed the bugs.|
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