Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

A process or procedure: A specific process apart from the company or process

Segment that will accept a guarantee

No. SIC Year Note
1 8999 1990 BBBK gives customers service guarantees. They don't have to pay fees for initial clean out and monthly service until they agree that BBBK's swat team has completely destroyed the bugs.

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