Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
Choice of products
|1||3576||2000||Cisco doesn't always provide the best technology, but it rarely lets a customer down. Cisco uses acquisitions to fill gaps in its technology and relies on its huge base of router customers to improve market share in LAN switches and other products.|
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