Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

Company capability: company capability that crosses all products
Convenience Leader: The company can be counted on to be the industry leader in Convenience innovations – Segment interested in company with leading:

Location of product for segment

No. SIC Year Note
1 7374 2001 The overkill of application service providers (or ASPs) is forcing many ASPs to carve out new niches. They're offering specialty services such as systems integration, call-center staffing and Web consulting. As ASPs offer these additional services, many are embracing a new moniker-BSP, for business service provider.

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