Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
Limitations set by time: Segment customers according to the causes of the limitations set by time.
|1||100||1991||Weyerhaeuser plans to market "eternal" plants that never have to be watered, pruned, or exposed to sunlight. They are preserved with nontoxic chemicals that are absorbed by a plant's cells. The result looks and feels like a living plant.|
|2||2499||1987||Most food companies are developing products that can be heated in either conventional or microwave ovens, which entails some compromise of quality.|
|3||3651||2002||Apple iPods require FireWire, a high-speed data connection developed by Apple, which complicates things for Windows users who only have a USB. With FireWire, data transfers at up to 50 MB per second. But with a USB 1.1 connection, it's only 1.5 MB per second.|
|4||4800||2003||Polycom made its deepest advance into Web territory when it released a new version of its Weboffice software. It lets users do voice, video, data and Web conferencing and instant messaging using one interface.|
|5||6311||1988||A survey of customers found that one thing they most wanted from the company was faster processing of medical claims.|
|6||7299||2002||Recently, Coinstar planned to launch a program with Prizm Technology to allow prepaid mobile phone users to refresh their account balances at Coinstar change centers in three U.S. cities. The centers would allow users to simply enter their mobile phone numbers and then insert cash, which would be directly deposited into their mobile phone accounts.|
|7||7372||1999||Linux is the main rival of Microsoft's Windows and it may start in the laptop market. Linux is liked for its crash-proof performance and is popular with techies and programmers.|
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