Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in relationship


      1. Delay related to purchase and installation: Sgment customers according to delays before the customer receives or can use the product.

        1. Segments where delays cause customers to be inactive. Delays caused by time required for:

          1. Product preparation Examples>>

          2. Product delivery Examples>>

        2. Segments where delays are due to steps a customer must take. Segment must:

          1. Transport customer or product Examples>>

          2. Install, prepare or maintain product Examples>>

        3. Segments where delays create risk for customers Examples>>

        4. Segments where delays are the result of too many benefits Examples>>

        5. Customer segments who have idle time while shopping or using the product Examples>>

      2. Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others

        1. Distance from company or product Examples>>

        2. Distance from competition Examples>>

        3. Distance from other preferred location Examples>>

      3. Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product

        1. Frequency of purchase of the product Examples>>

        2. Calendar or clock time of usage Examples>>

        3. Duration of use Examples>>

      4. Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product. Final customers of the product who use related ancillary products:

        1. Before using the main product Examples>>

        2. After using the main product Examples>>

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