Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the custoemr receives or can use the product.
Segments where delays cause customers to be inactive. Delays caused by time required for:
|1||2499||1987||Most food companies are developing products that can be heated in either conventional or microwave ovens, which entails some compromise of quality.|
|2||3577||2004||New intelligence inside the latest Cisco gear will bring the many gadgets and the Internet together, from video-ready Internet phones to security-hardened switches and a speedy new router that can, in a single second, move 11 trillion bytes of data, or roughly 11 million novels.|
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