Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the custoemr receives or can use the product.
Segments where delays cause customers to be inactive. Delays caused by time required for:

Product preparation

No. SIC Year Note
1 2499 1987 Most food companies are developing products that can be heated in either conventional or microwave ovens, which entails some compromise of quality.
2 3577 2004 New intelligence inside the latest Cisco gear will bring the many gadgets and the Internet together, from video-ready Internet phones to security-hardened switches and a speedy new router that can, in a single second, move 11 trillion bytes of data, or roughly 11 million novels.

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