Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments where delays cause customers to be inactive. Delays caused by time required for:
|1||3577||2002||The Internet boom over the last five years has widened the standards for networking between computers to a point that the type of computer is less and less important. This could result in the increased use of Macintosh systems. Software firms large and small, including Microsoft, Adobe and Macromedia, continue to introduce innovative new software programs for Macintosh.|
|2||3651||2002||Apple iPods require FireWire, a high-speed data connection developed by Apple, which complicates things for Windows users who only have a USB. With FireWire, data transfers at up to 50 MB per second. But with a USB 1.1 connection, it's only 1.5 MB per second.|
|3||4813||1990||US West offers phones with different rings to families whose children have a phone number of their own.|
|4||4813||2002||AT&T customer-service representatives will be retrained to be more responsive and a website will allow customers more control over their services.|
|5||6311||1988||A survey of customers found that one thing they most wanted from the company was faster processing of medical claims.|
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