Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments where delays are due to steps a customer must take. Segment must:

Transport customer or product

No. SIC Year Note
1 3571 1990 Utilities are using hand-held computers to read meters more efficiently.
2 7372 1997 Netscape's survival strategy is to turn its browser into new suite of software that lets corporate workers collaborate on documents over Internet-based networks (intranets).

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