Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments where delays are due to steps a customer must take. Segment must:
Transport customer or product
|1||3571||1990||Utilities are using hand-held computers to read meters more efficiently.|
|2||7372||1997||Netscape's survival strategy is to turn its browser into new suite of software that lets corporate workers collaborate on documents over Internet-based networks (intranets).|
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