Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
2.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments where delays are due to steps a customer must take. Segment must:
Transport customer or product
| No. | SIC | Year | Note |
| 1 | 3571 | 1990 | Utilities are using hand-held computers to read meters more efficiently. |
| 2 | 7372 | 1997 | Netscape's survival strategy is to turn its browser into new suite of software that lets corporate workers collaborate on documents over Internet-based networks (intranets). |
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