Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Customer segments who have idle time while shopping or using the product
|1||4512||2004||The discount airlines are no longer characterized by bad service, further undermining the majors hold on business travelers. These airlines offer friendly service, new planes, assigned seating and improved entertainment options. They have the money to invest in improved services while the major airlines are struggling to stay aloft.|
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