Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others.

Distance from company or product

No. SIC Year Note
1 0 2002 Object-to-object communication technology is growing at a rapid rate. Technology that can sense location is improving greatly, including short-range Bluetooth wireless systems and long-range Global Positioning Systems (GPS). Radio frequency identification (RFID) is used in the mining industry to track miners and their vehicles so as to know the location and duration underground of each miner, essential information in an emergency. Radio frequency identification (RFID) could even be used to track people, including children and incapacitated adults.
2 2844 1991 Compaq doubled its distribution outlets from 3000 to 6000 by end of 1992 and enlarged its customer support staff by 40 by redeploying workers from manufacturing, quality control, and other parts of the company.
3 3674 2002 All of the clothing in Star City Casino's wardrobe department is fitted with radio frequency identification chips (RFID). The tags are sewn into each garment and can withstand regular wear and tear. They are tracked by wireless readers placed throughout the casino. The system has been in place since 1997, and has eliminated lost garments and laundry bill mix-ups, which has saved the casino a lot of money.
4 4813 2001 Iridium satellite phones may be rented for $125 a week and $1.84 per minute, a cheaper rate than using some calling cards in foreign phone booths and far cheaper than a hotel's phone rates. Iridium phones also have a solar panel charger, making them independent from sources of electricity.

<<Return to Maintain Steps