Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customer from others.
Distance from other preferred location
|1||4812||2001||Another Globalstar plan is to sell data services to companies that need to monitor far-flung operations, such as pipelines. With a modem designed by Qualcomm, users can send data such as pressure, flow and temperature to a far-off control center.|
|2||7299||2002||Recently, Coinstar planned to launch a program with Prizm Technology to allow prepaid mobile phone users to refresh their account balances at Coinstar change centers in three U.S. cities. The centers would allow users to simply enter their mobile phone numbers and then insert cash, which would be directly deposited into their mobile phone accounts.|
|3||8700||2004||DesktopStreaming technology allows experts remote access to the client's computer, alleviating the problems with telephone support. The technology also allows a business' own support staff to have interactive communication with users. The technology is applicable to all major platforms. An example is AnswerTeam.com, which operates online and over the phone. Users submit questions and receive help on the phone. The company offers subscriptions on a per-call, monthly or annual basis and are available around the clock.|
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