Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the pattern of use. Segment customers by the frequency or timing of purchase or use of the product

Frequency of purchase of the product

No. SIC Year Note
1 3674 2002 Radio frequency identification (RFID) chips, which act as far superior substitutes for bar codes, are able to withstand any number of production and test processes without losing information.

<<Return to Maintain Steps