Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product.
Duration of use
|1||100||1991||Weyerhaeuser plans to market "eternal" plants that never have to be watered, pruned, or exposed to sunlight. They are preserved with nontoxic chemicals that are absorbed by a plant's cells. The result looks and feels like a living plant.|
|2||3571||2002||The Toshiba Pocket PC E740 has built in Wi-Fi connections and the memory can be expanded. However, it will run only for two hours with Wi-Fi turned on. Microsoft applications like Word, Excel and PowerPoint work well.|
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