Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product. Final customers of the product who use related ancillary products:

Before using the main product

No. SIC Year Note
1 7372 2002 Changes in the firewall arena include the commoditization of firewalls and virtual private networks or VPNs which are often sold together. The customer demands better security through product innovation and integration of multiple security technologies.

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