Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product. Final customers of the product who use related anxillary products:
After using the main product
|1||0||2002||The most successful technology companies all look beyond product sales to services, consultation and whole systems to create franchises of lasting value. IBM shifted its focus from hardware to computer and Internet-related services, succeeding in high-end consulting. Applied Materials, a chip gear maker, also went into consulting, helping clients get the most from its equipment and advising on productivity. SunGard Data Systems began in the disaster-recovery services and moved to create a broader range of software for the financial industry.|
|2||3572||2002||EMC Corp.'s latest software suite is designed to help customers run storage networks efficiently.|
|3||3577||2002||Although Sony has aimed to be on the forefront of wireless technology, millions of U.S. homes have gone wireless with Linksys, D-link, and more, leaving Sony behind the curve. However, none currently allow users to transmit information between their PCs, TVs and PDAs, a goal of Sony's, without software glitches or plug incompatibilities.|
|4||7997||2001||With the evolution of upscale gyms, responsiveness to the customer has become increasingly more important. They are also integrating several additional sources of revenue to the standard membership fees, such as food sales, personal trainers, clothing retail, etc… These added services can make up as much as 47% of a club's revenue.|
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