Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

Economic limitations: Segmetn customers according to the limitations set by their economic interests and concerns

No. SIC Year Note
1 1600 2005 The energy market is a big user of satellite guided global positioning systems, or GPS for surveying and planning construction.
2 2111 2001 Brown & Williamson is working with Star to support the smaller company's efforts to develop potentially less-hazardous cigarettes.
3 3711 1998 Honda built a very strong service business by first tying a new vehicle's purchase to after sales service and then turning the automobiles many service needs into a simple menu. The customer could then choose a bundled package of maintenance tasks based on their preferences and mileage.
4 3950 1986 Cabot's new type of carbon black will boost fuel efficiency by improving the ease with which tires roll–a feature wanted by auto manufacturers.
5 4813 2002 AT&T Wireless features high-rates but also offers an automatic dropped-call credit in which customers are reimbursed by any call that was cut off mid-conversation.
6 7372 2003 The open-source movement, in which programmers program free of charge, grows because of egoboo: a term for the rush one gets from public recognition. This open-source method often creates better software than standard industrial process.
7 8051 2001 After American Healthways takes over diabetic care, more patients get more frequently tested for eye, foot, and cholesterol ailments. This has cut the total health care cost by 17%. "We spread the development costs over lots of health plans."

<<Return to Maintain Steps