Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Segment's approaches to limit on spending
Segments who might face psychological spending limits
Specific limits on spending
|1||7372||2003||The open-source movement, in which programmers program free of charge, grows because of egoboo: a term for the rush one gets from public recognition. This open-source method often creates better software than standard industrial process.|
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