Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.

Segment's approaches to limit on spending
Segments who might face psychological spending limits

Specific limits on spending

No. SIC Year Note
1 7372 2003 The open-source movement, in which programmers program free of charge, grows because of egoboo: a term for the rush one gets from public recognition. This open-source method often creates better software than standard industrial process.

<< Return to Maintain Steps