Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.
Segment's approaches to limit on spending
Segments who might face psychological spending limits
Preferences to include product in package of related products
|1||3571||2004||For a Satellite laptop PC that sells for just under $1,000 Toshiba Corp. charges $199 for a three year plan that also covers such accidental damage as dropping the laptop or spilling a liquid on the keyboard.|
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