Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns.

Segment's approaches to limit on spending
Segments who might face psychological spending limits

Preferences to include product in package of related products

No. SIC Year Note
1 3571 2004 For a Satellite laptop PC that sells for just under $1,000 Toshiba Corp. charges $199 for a three year plan that also covers such accidental damage as dropping the laptop or spilling a liquid on the keyboard.

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