Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Segments who might face psychological spending limits

Sensitivity to the price of a component of the product

No. SIC Year Note
1 3579 2004 H-P cartridges are made to work differently than other those from any other company so that customers with HP printers can only buy HP cartridges.
2 4813 2002 AT&T Wireless features high-rates but also offers an automatic dropped-call credit in which customers are reimbursed by any call that was cut off mid-conversation.

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