Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product

High price point

No. SIC Year Note
1 3577 2002 Tech companies have taken the area of product support, once a standard service, and turned it into something that customers have to pay extra for. This has caused a boom in profits for tech companies and retailers that offer extended-warranty programs.

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