Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product

Lower price point

No. SIC Year Note
1 3861 1992 New cardboard cameras are the "perfect second camera" for those who don't want to risk ruining their expensive models at the beach or on the slopes.
2 3861 2000 Single use cameras are growing 20% per year. They came under pressure from even cheaper reloaded cameras which are single use cameras which are reloaded and shipped without testing.

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