Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers. Customer segments whose costs could decrease if the supplier:
Paid for some costs of the segment
|1||2111||2001||Brown & Williamson is working with Star to support the smaller company's efforts to develop potentially less-hazardous cigarettes.|
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