Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Potential improvement in income of current customers. Customer segments whose costs could decrease if the supplier:

Offered the segment sue of the operational infrastructure controlled by the supplier

No. SIC Year Note
1 7374 2002 Some traditional software makers are beginning to deliver many of their products online calling it outsourced software. Companies such as Oracle Corp. and PeopleSoft Inc. deliver some of their products online as well. The potential market could top $600 billion. By outsourcing, software programmers can find and fix bugs more quickly because they are constantly monitoring the software.

<< Return to Maintain Steps