Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution
Level of savings over the current product system

Medium- product saves 25% or less of current solution cost, including user time

No. SIC Year Note
1 4899 2002 A lot of the smaller ISPs are mom-and-pop operations that have, at the max, a few thousand customers. They are usually cheaper and provide better service (some make house calls for tech support).

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