Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Level of savings over the current product system
Medium- product saves 25% or less of current solution cost, including user time
|1||4899||2002||A lot of the smaller ISPs are mom-and-pop operations that have, at the max, a few thousand customers. They are usually cheaper and provide better service (some make house calls for tech support).|
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