Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution
Savings on customer building block costs

Purchases costs

No. SIC Year Note
1 2200 1993 A shared info-technology system, Okumalink, keeps distributors informed about the location & availability of machine tools & parts. If available, the distributor can order it electronically. If not, they use Okumalink's e-mail to locate the product. Thi
2 3800 1990 The Automatic Hearing Aid needs no mercury, zinc or air batteries.
3 4412 1988 Refrigerator cargo containers are subject to mechanical breakdown, burn fuel, and need chlorinated fluorocarbons. New cargo container needs no refrigeration; it's basically a king-size thermos bottle.
4 8713 2002 Online consumer research firm DoubleClick is helping companies analyze the effectiveness of traditional online ads and other forms of online marketing such as e-mail promotions.

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