Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
Health limitations: Find customer segments with health problems or concerns
|1||1531||1997||Sun City Georgetown is on target opening an on-site clinic affiliated with Scott & White Memorial Hospital in nearby Temple.|
|2||2000||2001||Every morning for 8 weeks last spring, local nurses in Botswana have been making Coca-Cola powder drinks that are fortified with vitamins and minerals chronically lacking in the diets of people in developing countries. The ritual, a clinical test, was a research-and-development effort aimed at creating a drink that could help combat afflictions common to the poorest parts of the world.|
|3||2800||2004||Boston Scientific said its new Taxus drug-coated stint is proving a strong competitor to Johnson & Johnson's Cypher. The stints are the first of the new generation of devices coated with drugs aimed at preventing the arteries from closing again. Boston Scientific is beginning a trial to monitor any possible side-effects such as blood clots.|
|4||3021||2004||The new Adidas shoe, called the Adidas 1, contains a microprocessor placed under the arch of the foot to measure the compression of a runner's stride.|
|5||3600||2004||Sorenson observed patients and developed technologies to help them, like a thin-walled needle that could be threaded through a plastic catheter into the vein to prevent pain, disposable surgical masks, the first computer-based real-time heart monitor and a blood recycling machine that cut the need for donated blood among surgical patients.|
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