Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

  1. Needs for comfort and status

  2. Needs to avoid sources of anxiety

    1. Risks in relationship

    2. Lmitations set by time

    3. Economic limitations

    4. HEALTH LIMITATIONS: Find customer segments with health problems or concerns

      1. Customer groups with health problems

        1. General health and energy Examples>>

        2. Weight Examples>>

        3. Specific disease or problem Examples>>

      2. Customer groups who might have side effects from product Examples>>

<<Return to Maintain Steps