Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
4. Health limitations: Find customer segments with health problems or concerns
Customer groups with health problems
General health and energy
|1||2000||2001||Every morning for 8 weeks last spring, local nurses in Botswana have been making Coca-Cola powder drinks that are fortified with vitamins and minerals chronically lacking in the diets of people in developing countries. The ritual, a clinical test, was a research-and-development effort aimed at creating a drink that could help combat afflictions common to the poorest parts of the world.|
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