Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

4. Health limitations: Find customer segments with health problems or concerns

Customer groups with health problems


No. SIC Year Note
1 2000 2004 Coca-Cola Co.'s Minute Maid unit said it would begin selling later this month an orange juice with less than half the calories and sugar of regular juice.
2 2000 2004 The cola warriors are shaking up the juice-aisle in a bid to win back calorie counting consumers. Tropicana products, a unit of PepsiCo Inc., said it plans to expand its line of Light n' Healthy reduced calorie orange juice, while eliminating more sugar and calories from a product line that it says has become a hit with health conscious consumers.

<< Return to Maintain Steps