Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
4. Health limitations: Find customer segments with health problems or concerns
Customer groups with health problems
Specific disease or problem
|1||1531||1997||Sun City Georgetown is on target opening an on-site clinic affiliated with Scott & White Memorial Hospital in nearby Temple.|
|2||2800||2004||Boston Scientific said its new Taxus drug-coated stint is proving a strong competitor to Johnson & Johnson's Cypher. The stints are the first of the new generation of devices coated with drugs aimed at preventing the arteries from closing again. Boston Scientific is beginning a trial to monitor any possible side-effects such as blood clots.|
|3||3021||2004||The new Adidas shoe, called the Adidas 1, contains a microprocessor placed under the arch of the foot to measure the compression of a runner's stride.|
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