Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

4. Health limitations: Find customer segments with health problems or concerns

Customer groups who might have side effects from product

No. SIC Year Note
1 3600 2004 Sorenson observed patients and developed technologies to help them, like a thin-walled needle that could be threaded through a plastic catheter into the vein to prevent pain, disposable surgical masks, the first computer-based real-time heart monitor and a blood recycling machine that cut the need for donated blood among surgical patients.

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