Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.


Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment uses a similar product

No. SIC Year Note
1 6321 2002 Trigon has a 96% client retention rate. It dominates the Virginia market with a 35% market share. Trigon is one of the leaders in using caseworkers. It rewards patients for using cheap drugs.

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