Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product

Customer segment does not know product

No. SIC Year Note
1 2060 1992 Speed is increasingly important in testing a product to see if it will sell. Pre-testing is a good alternative to the traditional 12- to 18-month marketing tests, a company can give a few consumers samples along with ads to gauge probable response.

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