Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

3. Status through the recognition of customer's individual needs for product

Convenience of:
Delivery and installation

No. SIC Year Note
1 3571 2001 Compaq is selling installation and support services to companies that want to connect workers with mobile devices to their corporate computer system.

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