Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

  1. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.

    1. SIZE: Segmentation by the size of customers includes grouping customers by their dimensions or weight.

      1. Dimension Examples>>

      2. Weight Examples>>

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