Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
1. Size: Segmentation by the size of customers includes grouping customers by their dimensions or weight
|1||3571||1991||Grid Systems introduced what it claims is the smallest and lightest IBM-compatible laptop computer. The laptop weighs in at nine pounds, and measures 11in.x13in.x1.5in. That's a pound lighter and .75 of an inch thinner than its competitors.|
|2||3600||1988||NEC has a new 10 lb. fax machine that can send & receive documents in the car & double as a personal copier. It plugs into the cigarette lighter and transmits through a car phone.|
|3||3663||1982||Sony created the Walkman so consumers could carry their personal music with them.|
|4||3674||2003||Power Integrations has been profitable through the downturn in the semiconductor industry due its silicon designs, which are smaller, lighter and more energy efficient than standard copper- and iron-based technology but cost end customers the same.|
|5||3679||1993||Sanyo's nickel metal hydride batteries offer about 50% more energy output by weight than conventional nickel-cadmium batteries.|
|6||4832||2005||Sirius and XM are amidst a fight for supremacy in the satellite-radio industry. XM has an early lead, because of its deals with auto makers to have more new cars automatically equipped with XM radios instead of Sirius's service. XM has also been first to offer consumer-friendly devices such as its Midi unit, a hand-held device that allows users to take satellite radio wherever they go.|
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