Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
|1||2086||1996||Pepsi conducted a study that found that total amount of soda purchased was limited not by taste preferences but by consumers' ability to bring the product home. Pepsi focused on packaging, replaced glass w/ plastic, had new multipacks.|
|2||3571||1999||At the light end of the PC laptop market is a group of machines weighing just three or four pounds. At the heavy end weights approach 10 pounds.|
|3||3651||2002||The portable MP3 players' music files were stored on flash memory, making players light, compact and skip-proof. But the high cost of flash memory limited storage capacity. Fast forward to October 2001, when Apple introduced the iPod with a 5-GB hard drive, enough capacity for about 1,000 songs. The iPod wasn't the first hard-drive portable music player, but the iPod was the first that was small and light enough to rival flash-memory players.|
|4||3699||2000||Gameboy has stayed close to its roots. "We've always tried to keep it simple." Gameboy Advance is a new product that is a move up in technology. The screen, moved from vertical to horizontal, is 50% larger than the current one. Its central processing unit is more powerful. The system also improves on multiplayer functions.|
|5||4813||2004||A typical Iridium Satellite portable phone, the 9505, is 6 inches tall, 2 and a half inches wide and 2 inches thick. It looks similar to a cell phone, weighs 13 ounces and can offer nine continuous hours of talk time or 24 hours on standby.|
|6||7372||1999||Intuit's Quicken lets you enter the transaction into PocketQuicken. That is a version of Quicken that sells separately for $40 and runs on the Palm. You'll see right then what effect your new car will have on your wallet.|
|7||8062||1988||IBM and U.C. Davis are developing robot to assist surgeons in hip operations. Unless the prosthesis for a hip is fitted precisely to a matching cavity in the bone, the new hip can be a fragile substitute for the real thing.|
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